The SPARK Tech Trends and Priorities Survey is an annual study that provides insights into how organisations across Southeast Asia can use technology more effectively to drive business growth and remain competitive. As organisations navigate rapid innovation across AI, cloud, cybersecurity, data, and automation, technology leaders face increasing pressure to balance transformation ambitions with talent shortages, digital risk, and evolving regulatory requirements. This report explores the key priorities, challenges, and investment areas that will shape digital transformation strategies over the next 1–2 years.
Read the Executive Summary for the latest technology trends and priorities shaping digital transformation, including:
• Data Analytics & Intelligence is the leading investment priority, with 61% of organisations planning to increase investment to strengthen data-driven decision-making and business performance.
• More than 60% of respondents identify improving workforce digital capabilities as one of the biggest challenges in achieving successful transformation.
• Generative AI is accelerating the democratisation of technology, creating new opportunities to improve productivity, automate workflows, and enhance customer experiences.
• Cybersecurity remains a critical focus area as organisations expand cloud adoption and digital services while addressing growing cyber threats and insider risks.
This year, our survey will cover 8 key areas that will shape digital transformation strategies for the next 1-2 years, they include:
